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2023 Amway Global Entrepreneurship Report

AGER Report Archive


Entrepreneurship’s New Normal

Over the last few years, the COVID-19 pandemic came and went, ushering in a new way of working. People began wondering what “business as usual” really meant—and what it could mean instead—sparking important conversations around financial stability, earning extra income, and pursuing a passion.

The 2023 AGER revealed global data showing a steady and/or increasing interest in, acceptance of, and attraction to the idea of entrepreneurship. It also shows that people’s #1 biggest barrier to starting a business—the ability to raise capital—has decreased. And that’s good news, because more entrepreneurs mean more opportunity, more economic growth, and more prosperity for everyone.