Xiao Zicheng works in the television and music industry in Beijing. Early in his career, he realized his lifestyle was taking a toll on his health. “My life was upside down at the time because my job was related to music, I had to work at night,” Xiao said. “I had not paid attention to my health at all.”
He decided to change that and discovered a new passion: Sharing health and wellness information with others. “I came across Amway and I found not only a product but also a lot of health knowledge,” he said. “Health is very important in life.”
Soon, in addition to his communications job, Xiao used his technical skills to create health-focused content for his various social media channels and his following began to grow.
“Knowledge spreads further than product content on the internet,” Xiao said. “If you only promote products, you’re very much doing a sales pitch, and people will reject that. So my point here is to let more people know more knowledge about health.”
When they’re looking for solutions, maybe they’ll embrace the product, he said. “I didn’t expect to have millions of followers. I just wanted to find a specific group of people and do something useful for people who are in need. At my age now, with all that I’ve done, I found out that actually health is the greatest wealth for everyone.”
Interviewer: What goals are you working toward to live a healthier life? What motivates you to reach these goals?
Xiao: Learn and apply knowledge on health management to live a healthier life. I’d love to create a favorable environment for my team to build a business in the health and wellness industry because I feel responsible for them.
I: How do you define success?
X: To enable more people to live a healthier and better life with my help.
I: In one word, describe your ABO community?
X: A community to empower people with health knowledge.
I: If you could pick only one Amway product to have for the rest of your life what would it be?
X: Nutrilite All Plant Protein Powder™, because protein is the most essential nutrient to life.